Web Scraping in Market Research
Web scraping is a technique with many names - data scraping, data mining, web crawling, screen scraping. However, whatever you want to call it, the essence of it remains the same.
Web scraping is the process of pulling information from publicly available websites to create a wealth of data.
If the internet is doubling in size every year, what does having access to all this data mean? And how can it help in market research?
Using Web Scraping in Market Research
Any business, small or large, understands the power of reliable market research. A web scraper can help you do this more efficiently and effectively.
As almost all industries become more web-oriented, this means that information about virtually everything can be found online. From competitor price monitoring to lead generation and customer research, web scraping will bring you tailored information that is specific to your needs.
Web Scraping for Market Research
While a collection of data is good, it’s the fine-tuning of data that is most beneficial to your business.
Scrapfly can help with this. We provide a full web scraping management system that can turn any (and all) websites into useful databases. It allows you to enjoy real-time monitoring of search times, competitor pricing information, as well as widening your knowledge base around your clients.
The internet is nothing new for market research, but with web scraping, you can do it better.
Data is great. It’s useful and allows you to make informed and logical decisions. Unwieldy data is a nightmare.
They say that knowledge is power. So web scraping - or data scraping - is a way to collect vast amounts of valuable data and present it effectively. And that makes you more powerful.
We are now into our second generation of people whose first instinct with a question isn’t to ask it - it’s to google it. After all, people have a finite amount of knowledge, but the internet is doubling in size every year