Web Scraping in Market Research
Web scraping is a technique with many names - data scraping, data mining, web crawling, screen scraping. However, whatever you want to call it, the essence of it remains the same.
Web scraping is the process of pulling information from publicly available websites to create a wealth of data.
If the internet is doubling in size every year, what does having access to all this data mean? And how can it help in market research?
Using Web Scraping in Market Research
Any business, small or large, understands the power of reliable market research. A web scraper can help you do this more efficiently and effectively.
As almost all industries become more web-oriented, this means that information about virtually everything can be found online. From competitor price monitoring to lead generation and customer research, web scraping will bring you tailored information that is specific to your needs.
Web Scraping for Market Research
While a collection of data is good, it’s the fine-tuning of data that is most beneficial to your business.
Scrapfly can help with this. We provide a full web scraping management system that can turn any (and all) websites into useful databases. It allows you to enjoy real-time monitoring of search times, competitor pricing information, as well as widening your knowledge base around your clients.
The internet is nothing new for market research, but with web scraping, you can do it better.
Web Scraping and Competitive Intelligence
Would not it be wonderful if there was a way that your business could have access to the information on what your competition was up to?
Everybody knows when it comes to e-commerce that you want to be competitively priced, and a lot of that has to do with knowing what your competition is doing
While the term might not be familiar to everybody, website scraping has been used by digital marketers since before the phrase was even coined. Which makes it one of the oldest growth hacks in the book.