Web Scraping SERP & SEO Data

unpack the value of search engine data

Web scraping Search Engine Result Pages (SERPs) is the only way to truly understand SEO.

Here's our overview based on years of crawling data for Search Engine Optimization.

SEO Data crawling visualization

SEO Data Use Cases

top reasons to crawl seo data websites

Search Engine Optimization (SEO) is critical for improving online visibility, and web scraping is a powerful tool for collecting the data needed to succeed.

Scraping SERPs from major search engines like Google, Bing, and DuckDuckGo allows businesses to analyze rankings, monitor competitors, and refine their SEO strategies.

For businesses targeting global audiences, platforms like Baidu, Yandex, and Naver provide regional insights to optimize SEO campaigns for specific markets.

Some real-life scenarios by Scrapfly users

Scraping SEO data from search engines like Google and Bing is essential for understanding your website’s performance and improving visibility.

Extract rankings, featured snippets, and keyword metadata to optimize your content strategy and stay ahead in competitive markets.

By analyzing SERP trends and top-ranking pages, you can identify gaps in your SEO efforts and refine your approach for better results.

Monitoring competitors’ SEO strategies is critical for staying competitive. Scraping SERPs from Google or DuckDuckGo can reveal your competitors’ top-performing keywords and pages.

Identify backlink sources, ad placements, and content patterns to understand how others are driving traffic and adapt your strategy accordingly.

Competitor research through SERP scraping allows you to gain actionable insights and maintain an edge in your industry.

Consistently tracking SERPs is vital for evaluating your SEO campaigns. Platforms like Google and Bing provide data for tracking keyword rankings and search engine visibility over time.

Stay updated on changes in search engine algorithms and assess how these shifts impact your rankings or competitors’ positions.

SERP tracking helps you make data-driven adjustments to sustain and grow your online presence.

Search behavior varies significantly across regions. Scraping SERPs from Baidu , Yandex, or Naver can unlock valuable regional SEO insights.

Understand local trends, top-ranking websites, and user preferences to tailor your SEO strategy for specific markets.

Regional SERP analysis ensures that your business can effectively reach global audiences with localized optimization efforts.

Top SEO Data Scraping Targets

the most scraped seo data targets today

Web Scraping Google.com

Google.com is the world’s most widely used search engine, offering quick and accurate access to information across the web. It provides users with tailored search results, including websites, images, videos, and news, making it an essential tool for finding answers and exploring topics.

Google.com Search is also a valuable platform for businesses to reach audiences through targeted ads and optimized search visibility, driving traffic and engagement.

guide for web scraping google.com using Python or Javascript

How to Scrape Google.com

For more on scraping Google search results see our intro guide which covers everything you need to know about scraping Google SERPs and other details.

Web Scraping Bing.com

Bing.com is Microsoft's powerful search engine, offering comprehensive results across the web, including websites, images, videos, and news. It integrates features like rewards programs, AI-powered insights, and seamless compatibility with Microsoft services.

Bing.com is also a valuable platform for businesses to reach users through targeted advertising and enhanced visibility in search results.

guide for web scraping bing.com using Python or Javascript

How to Scrape Bing.com

For more on scraping Bing search results see our intro guide which covers everything you need to know about scraping Bing SERPs and other details.

Web Scraping Duckduckgo.com

DuckDuckGo.com is a privacy-focused search engine, offering users a fast and secure way to search the web without tracking their personal data. It provides unbiased search results, enhanced privacy features, and tools like instant answers for a streamlined experience.

DuckDuckGo.com is also a trusted choice for users and businesses prioritizing online privacy and secure browsing.

Web Scraping Baidu.com

Baidu.com is the leading search engine in China, offering powerful tools to search for websites, images, videos, and news across the Chinese web. It provides AI-driven services, localized content, and features like maps, forums, and encyclopedias, making it an essential resource for users in China.

Baidu.com is also a valuable platform for businesses to connect with Chinese audiences through targeted advertising and sea

Web Scraping Naver.com

Naver.com is South Korea’s leading search engine, providing tailored results and services like news, blogs, and real-time search trends. It offers tools for users to explore diverse topics, access localized content, and connect with Naver's ecosystem of apps and services.

Naver.com is also a valuable platform for businesses and creators to engage with Korean audiences through targeted advertising and content promotion.

Web Scraping Youtube.com

YouTube.com is the world’s largest video-sharing platform, hosting millions of videos across categories like entertainment, education, music, and more. It offers tools for creators to share content, connect with audiences, and monetize their work, making it a hub for creativity and discovery.

YouTube.com is also a valuable platform for businesses and influencers to reach global audiences through targeted advertising and video content.

SEO Data Made Easy

don't let the complexities of seo data data hold your business back

from scrapfly import ScrapeConfig, ScrapflyClient, ScrapeApiResponse

client = ScrapflyClient(key="API KEY")

api_response: ScrapeApiResponse = client.scrape(
  ScrapeConfig(
    # add a page to scrape
    url='https://www.google.com/search?q=scrapfly',
    asp=True,  # enable bypass of anti-scraping protection
    render_js=True,  # enable headless browser (if necessary)
    country="US",  # set location for region specific data
    # use AI to extract data
    extraction_model='search_engine_results' 
  )
)
# use AI extracted data
print(api_response.scrape_result['extracted_data']['data'])
# or parse the html yourself 
print(api_response.scrape_result.content)
import { 
    ScrapflyClient, ScrapeConfig 
} from 'jsr:@scrapfly/scrapfly-sdk';

const client = new ScrapflyClient({ key: "API KEY" });

let api_response = await client.scrape(
    new ScrapeConfig({
        // add a scrape url
        url: 'https://www.google.com/search?q=scrapfly',
        asp: true, // enable bypass of anti-scraping protection
        render_js: true,  // enable headless browser (if necessary)
        // use AI to extract data
        extraction_model: 'search_engine_results' 
    })
);
// use AI extracted data
console.log(api_response.result['extracted_data']['data'])
// or parse the HTML yourself
console.log(api_response.result['content'])
http https://api.scrapfly.io/scrape \
key==$SCRAPFLY_KEY \
url==https://www.google.com/search?q=scrapfly \
asp==true \
render_js==true \
country==US \
extraction_model=search_engine_results
Output
1

Send an API Request

bypass any blocking and use a real web browser
2

Get Data & Screenshots

get html, browser data and page screenshots
3

Extract Value with AI & LLM

use LLM prompts and AI auto parsers to find data
Web Scraping API Web Scraping API

Web Scraping API

Screenshot API Screenshot API

Extraction API

Screenshot API Screenshot API

Screenshot API

Web Scraping API

Web Scraping API

Unlock the Real Power of Web Scraping

Power through scraping challenges using intelligent tools that save time and maximize results with the best success rate and cutting-edge features

Extraction API

Extraction API

Realize the Potential of Your Data

Maximize your efficiency with an AI-powered extraction process designed to save you time. Effortlessly extract data with AI, LLMs, and customizable templates

Screenshot API

Screenshot API

Effortlessly Capture the Visual Web

Capture web page screenshots effortlessly using real browsers optimized for screenshots

Seamlessly Integrate with Frameworks & Platforms

Easily integrate Scrapfly with your favorite tools and platforms, or customize workflows with our Python and TypeScript SDKs.

Frequently Asked Questions

How to unblock access to search engine websites?

While scraping websites search engines is perfectly, some websites may block access to their data if they can detect robot-like behavior. For this, you can fortify your scrapers against identification yourself using tools and techniques covered in our blog here or you can leave it to Web Scraping API to handle it for you!

Is web scraping search engine data legal?

Yes, generally web scraping publicly visible data for AI training is legal in most places around the world. However, this is still a highly contentious and new issue so it's best to avoid scraping Personally Identifiable Information (PII) for AI training. For more see our in-depth web scraping laws article.

What SEO data can be scraped?

SEO data that can be scraped includes search engine rankings, keyword metadata, backlink sources, and competitor strategies. Scraping SERPs from Google, Bing, and other search engines provides valuable insights for optimizing content and improving visibility.

What is a Web Scraping API?

Web Scraping API is a service that abstracts away the complexities and challenges of web scraping and data extraction. This allows developers to focus on creating software rather than dealing with issues like web scraping blocking and other data access challenges.

How can I access Web Scraping API?

Web Scraping API can be accessed in any http client like curl, httpie or any http client library in any programming language. For first-class support we offer Python and Typescript SDKs.

Are proxies enough to scrape search engine data?

No, most modern websites can identify proxies and block access. To bypass blocking you'll need to use combination of new bypass tools and techniques or defer these steps to a service like Web Scraping API .

How to extract data from SERPs?

Search engine page structures tend to be hard to change often and are very difficult to parse using traditional tools so using an AI engine (like Extraction API ) can help you extract exact SERP datasets by using AI extraction models.