How Web Scraping Can Help Media & News?
In the digital age of online news and media, there are distinct and specific issues faced by online outlets.
After all, it’s not just about producing quality content. There are advertising revenues to meet, and profit-orientation is an unmistakable part of providing an online service.
Which is where web scraping comes in. Keeping on top of the news requires, well, keeping on top of the news. This means making sure that you’ve got up to date information and the ability to quickly respond when breaking news happens.
As the media and news landscape expands exponentially, keeping abreast and current on information is more crucial than ever. We’re going to run through some ways that web scraping can help media and news outlets stay on top.
Why Use Web Scraping for Media & News
Web scraping is the process of pulling visible data from a wide range of public websites. It is automated and then presents you with an array of data.
Are you looking for a reference or a source? Or perhaps you’re looking to chart the reputation of a person, place, or business over time? Do you want to see what the internet is saying about your particular news source?
Web scraping is essential in this process - it cuts down on time spent searching and instead works as an aggregator. You can find all of the sources and all of the data you need to back up stories you might be working on.
It also, pivotally, allows you to spot what people aren’t talking about - allowing your content to fill the gap and bring in site visitors.
Web scraping is also particularly useful when it comes to making graphic depictions of data. Use a web scraper to find the data, and pass statistics and information on to your designers who can present it in a visually impressive way.
Why Media & News Needs Web Scraping
While there is no shortcut when it comes to accurate and vital journalism, there are definitely shortcuts when it comes to finding backup data and sources. In the digital world, news and media sources are having to do more with less to remain competitive and significant.
Working with a web scraping company like Scrapfly is the perfect way to ensure that you are getting valuable, useful information in real-time. You can monitor results on the dashboard, and pinpoint what kind of data you need without having to dramatically increase your running costs.
Setting up these kinds of systems is an integral way to make sure that the hard work of reputable sites is noticed among an internet of chatter.
Web scraping is the next natural evolution of big data. The technique involves an automated system of pulling large amounts of data from websites, before putting them together in a useful manner.
Web Scraping and Competitive Intelligence
Would not it be wonderful if there was a way that your business could have access to the information on what your competition was up to?
If you're hoping to harness the power of information, the natural next step is looking beyond internal data to gauge the financial landscape.