How Can Web Scraping Help With Brand Monitoring?
Web scraping is the next natural evolution of big data. The technique involves an automated system of pulling large amounts of data from websites, before putting them together in a useful manner. Think of it like having someone googling specific things on your behalf, and returning results in real-time. As the information is pulled from public websites, it is a legal and quick way to benefit from the conversations taking place on the internet - whether you’re part of that conversation or not. When it comes to brand monitoring, there is perhaps no better way to make the most of the internet than by incorporating web scraping into your strategy.
3 Uses For Data Scraping in Brand Monitoring
While marketing in general benefits from using professional web scraping, some specific searches can help to sharpen your brand monitoring.
- Firstly, using web scraping to return data on your brand mentions is a great way to assess the data around your business. Not only does it ensure that your brand is reaching the right spots, but it allows you to get a more granular understanding of your customer’s demographics. A better understanding of your customer means that you can incorporate the information into more effective brand strategies.
- Anybody who has lived or died based on a Google review understands how critical reviewing can be to your brand. In fact, authentic customer reviews are the lifeblood of any modern brand. So going through reviews and ensuring you are digesting the feedback customers have given the time to leave you is a fantastic way to cope with any potential issues before they arise.
- Do you want to know what your competitors are doing? We’re going to assume that’s a rhetorical question because everybody cares about their competitors. Web scraping is an excellent way to perform focused competitor research and see what they’re doing, and what you can do better than them. Web scraping works on an international as well as a domestic scale, so you can also look at how your brand might perform in other countries.
Web Scraping for Brand Monitoring
In a world of continual conversation, brand monitoring has become an essential way to stand out among the rest. By showing your customers and potential customers that you care enough, you can really rise above the pack. But data can be an intimidating thing and retrieving it is often technical and time-consuming. This is where Scrapfly comes in. A professional web scraping service, we understand that not everybody has the same passion for data retrieval that we do - even if you want to use the results. With your personalized dashboard and real-time data tracking, we can present you with the kind of tasty morsels that make your life in brand management just that little bit easier.
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