Real Estate Uses For Web Scraping
The real estate industry is defined by knowing your clients, knowing your competition, and knowing how to cut out any difficulties your potential clients may have when it comes to getting to you.
Real estate web scraping is a vital tool that you may already be using - even if you don’t call it that. Performing market research on your competitors, evaluating property value, assessing rental yields - all of these actions require the kind of deep-dive research that makes up data scraping.
It also takes up a lot of time.
This is where a professional web scraping service can offer you the kind of real-time, accurate, and useful information that you need without you having to lose time doing the research yourself.
What is Data Scraping and How Can It Help In Real Estate?
Web scraping is the automated process of taking information from publicly accessible websites and turning it into useful data. Automated scripts use a structured approach to pull information from the web according to specific search requests.
So in real estate, you might be looking for the real estate values in a specific zip code or the rental potential for a certain type of property. You might want to know which realtors are in certain areas, or who is looking to buy or sell a property.
Web scraping takes all of this information in real-time and compiles it into a structured way so that you can use it to then make business decisions.
Benefits of Web Scraping for Realtors
Having structured data is always beneficial, but web scraping allows you to do so in specific and granular detail.
As the research is in real-time, you can track trends over time, as well as forecast where trends might change. Rather than spending all of your time trying to find out the information, a professional web scraping service like Scrapfly presents you the information in ready to use format.
Monitor your competitors, see specific trends, keep track of your brand reputation, set accurate pricing information, find valuable leads - the potential for real estate uses of web scraping is almost endless.
A National Association of Realtors survey found that 51% of real estate transactions now start out on the internet.
This means that the information is publicly and readily available for you to use.
Further reading on our Blog
Machine Learning
They say that knowledge is power. So web scraping - or data scraping - is a way to collect vast amounts of valuable data and present it effectively. And that makes you more powerful.
Growth Hacking
While the term might not be familiar to everybody, website scraping has been used by digital marketers since before the phrase was even coined. Which makes it one of the oldest growth hacks in the book.
Marketing Research
Web scraping is a technique with many names - data scraping, data mining, web crawling, screen scraping. However, whatever you want to call it, the essence of it remains the same.
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