How Web Scraping Helps With Data Enrichment?
We all know that a picture says a thousand words, but what story is your data telling you?
Anything? Or is it just sitting there, waiting for you to do something with it?
That’s because there’s data. Then there’s enriched data. But greatest of all is enriched, well-structured data. And we want to go with that.
Why? Because it helps you to make sure that you have the broadest possible profile for your clients, customers, and potential leads. Rather than just having the barest of demographic information, you can fill out a rich tapestry of your current market. This means that you can personalize your messaging to make sure you’re addressing the pain points, and alleviating their worries.
Enriched, well-structured data should be:
- Up to date
- Accessible to everyone who needs it
How Use Web Scraping for Growth Hacking
When it comes to the best uses of data enrichment, web scraping can make sure that you have a wealth of data points. You want to make sure the data is actionable, but enough that you can meet your ideal customer profile.
Web scraping helps you do just that. By taking your ideal customer as a starting point, you can find out any information that you think might be useful. Web scraping pulls data from across the internet - but only publicly available sites - and then arranges it to serve a purpose.
An ideal customer profile is the best place to work from when it comes to directing your web scraping. After all, it’s not some nebulous idea - you need to know who they are so that you know what they want, what they need, and (vitally) how you can help them.
So web scraping can help you find out what your competitors are up to, what other interests your ideal customer has, what other companies they’re interested in, what music they listen to. It can also help you discover which social media platform they hang out on, who is doing well in their world, and the kind of celebrity endorsements that make the difference to them.
Web Scraping for Data Enrichment
When it comes to enriching your data, there are a few things to be mindful of. Firstly, you want to make sure that your results are reliable, real-time, and vitally, legal.
It’s also essential to make sure that the raw lumps of data you have are useful. That’s where Scrapfly comes in, providing you with the structured data you can run with.
As a professional web scraping tool, Scrapfly accesses real-time information and data from around the world, and delivers it to your dashboard. From here, you can see the specific information you need - without any of the rest of it for distraction. This makes it a cost-effective and process-oriented way to enrich your data without having to overspend on hours or resources to get it.
Data is great. It’s useful and allows you to make informed and logical decisions. Unwieldy data is a nightmare.
Web scraping is a technique with many names - data scraping, data mining, web crawling, screen scraping. However, whatever you want to call it, the essence of it remains the same.
If you're hoping to harness the power of information, the natural next step is looking beyond internal data to gauge the financial landscape.